Tuesday, 16 November 2010

How to improve your website ranking on Bing

Although most people still primarily use Google and the latter has the biggest search engine market share, Bing has emerged as a good competitor for everybody's favorite (or not, depending on whether or not you are a webmaster) search engine. However, one thing many people have not failed to notice is that Google and Bing offer drastically different results for the same keywords. As such, many webmasters are trying to figure out how to rank well in Bing for their targeted keywords. This article outlines how to achieve a good ranking in Bing for your website.

1) Content
The "Content is king" motto has never been so true with Bing. Microsoft's new search engine actually places more emphasis on content than Google, and numerous tests by webmasters have proved this. Having a lot of content is the first step to ranking well on Bing. It is also important to regularly add new content to your website as this will indicate to Bing that the website is being often updated and thus causes Bing to crawl your search engine more often, thereby effectively leading to better ranks.

2) On-site optimization
Bing also places more emphasis on on-site optimization. As such, you need to ensure that your website is fully optimized. This includes having a proper website architecture, using keyword-rich menus and links, having appropriate title and header tags. A keyword-rich domain name, along with the targeted keywords in URLs and file names, are also given good weight by Bing and will contribute to your website achieving higher ranks.

3) Links
Like Google, one of the best ways to improve your rank Bing is to get links to your website. However, it should be noted that Google's and Bing's handling of incoming links differ. While Google places a lot of emphasis on the anchor text, Bing does not give this as much weight but instead focuses on the linking page's content such as its title and header tags. Both Google and Bing do values quality links though. Bing is also more lenient than Google and treats the NoFollow attribute differently from Google. While NoFollow links will not pass as much rank juice as a DoFollow link even in Bing, it nevertheless contributes towards a website's ranking.

As seen above, optimizing your website for Bing is not that different. Obviously, getting a website to rank high in both Google and Bing is quite challenging since their algorithms are different, but by applying these steps in mind, it is possible to bump your website to the first three results in both search engines without having to resort to black hat techniques.

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