Tuesday, 23 November 2010

The most important considerations to improve your Bing website ranking

Although Google easily retains the largest market share of the search engines, Bing has emerged and, while not as popular as Google, still has its users and fans. One thing many people do not fail to notice is that Google and Bing offer radically different results for the same keywords. As such, many webmasters are trying to understand how to obtain a high rank in Bing for their specific keywords.

1) Content
The infamous and dreaded "Content is king" motto has never been more true than with Bing. Microsoft's search engine places a whole lot of emphasis on your website content, which has been proven again and again by numerous webmaster tests (since one will not suffice). Having tons of quality content is thus the first step towards obtaining a good ranking in Bing. It is also important to regularly add new content to your website so that the Bing crawler will visit it more often and index a maximum number of pages.

2) On-site optimization
On-site optimization is also extremely important in Bing, even more so than with Google. As such, it is necessary to ensure that your website is fully optimized according to search engine recommendations. This includes using a proper site architecture and the use of keywords in title and header tags, among others. It is also recommended to include your keywords in your domain name and URLs since these are the first things Bing will look at when it comes to your website optimization.

3) Links
Just as with Google, the best way to improve your website ranking in Bing is by getting quality links to your website. It should however be noted that, while links are important in both Google and Bing, they do not treat these exactly the same. While Google places a strong emphasis on anchor text, Bing thus instead looks at other factors such as the content of the linking page. The implementation of NoFollow in the two search engines also differs, as Bing seems to actually give them some consideration.

As seen above, obtaining a good ranking in Bing is not that difficult. The most challenging part is to obtain good rankings in both Google and Bing without incurring penalties. By taking the points above into consideration, you will be able to steadily improve your ranking without getting penalized.

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